I’m a friggin GENIUS!
This morning I was asked to do some research. One of our clients is going to run some ads in an Ireland newspaper. They are placing the ads through a guy who’s in Ireland. The client asked us to check things out to make sure this dude isn’t scamming them.
Off to Google I went, looking up the newspaper to find their rate information and ad sizes. I found the information I needed, however, they’re on the metric system over there. Their print ads aren’t 11.625″x21″ their ad sizes are 340mm x 530mm. How do I sort this out? I found the rate of 89.25 SCC. What the hell is SCC? Is Ireland on the Euro or still doing Pounds? What time is it there if I need to call someone?
I had to calm myself, and remember that Google loves me, Google is my friend and wants me to have the answers I seek. I printed out the page of rates and ad sizes, opened a new tab and did a search on SCC. I discovered that it means Single Column Centimeter. So it is in fact, similar to a “per column inch” rate here in America. All I had to do was take the total columns wide 8 columns (340mm = 8 columns) and convert the mm deep into cm. Not hard, if you look up mm to cm conversion on Google. That told me that there are 10 mm in 1 cm (YES, I had to look that up…when did you last use the metric system?) So, I took the 8 columns multiplied by 53 cm and got the total Column Centimeters of 424. (which for the Tribune, a full page is 6 columns x 21″ = 126 column inches). So I took the 424 x 89.25 and got the total cost in Euros – 37,842. And then I went to the Yahoo Finance currency converter and got the total cost in Dollars which is $49,745.18. Dude is charging the client $60,000 for a total of 3 ads. So.. yeah based on what I’ve found, he’s not cheating them or at the very least he’s not charging them the open rate. However, I can’t confirm that dude PLACED the ads but I can at least tell them what the cost would be if I were to call there now and try placing ads.
The fact that I was able to figure this all out ON MY OWN pleases me. I’m totally the smartest person in the world! I’m a GENIUS!! GO ME!
