To all clients & account managers
When there is a publication that you want to run an ad in, please make sure you give met the ACTUAL NAME of the publication. Don’t make it up, don’t assume you know it. Double check the name before making your request. If you have a copy of the publication, either give it to me, or make a copy of the title and fax it over.
I no longer wish to spend half an hour searching for a magazine that does not exist because you *thought* you had the name right. And the fact that I’m searching for a national publication that we aren’t even going to run in anyway is an even bigger waste of my time. If I have to call Borders one more time to confirm the magazine you are looking for does not exist I’m going to demand that we start billing media time. Then you’ll all get to see how each of these stupid, time wasting requests keeps me from finishing that project you wanted last week.
